Pricing

Your sales land in your Stripe account.

You connect your own Stripe account and visitors pay you directly. TourLab takes a small percentage of each sale (5% unless we've agreed otherwise), and Stripe's own processing fee applies as normal. There's no app to build, no hardware to hand out, and no per-visitor printing. We're finalizing early-access plans now, so reach out and we'll tailor one to how you sell.

What's included

  • Unlimited stops and route variants per tour
  • AI narration, with a generous monthly character allowance
  • Your custom domain and branding
  • QR posters + Stripe checkout, or redemption codes
  • Multi-language tours, with text and audio per language
  • Installable player: viewed stops keep working off-signal
  • Sales, usage, and audit dashboards

Why it adds up

A live tour costs you a guide's time every time it runs, and a printed guide costs you a reprint every time something changes. A self-guided tour is authored once and can be sold on days you aren't working, including the ones you'd otherwise turn away.

Early access

Talk to us for early-access pricing.

Tell us how you sell today and we'll shape a plan that fits.

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